I think that this was a great form of propaganda because it appealed to people's competitive sides. It encouraged people to work in factories because it implied that if they did so, the opposition would be easily trampled. It also made people feel like they were directly contributing to the destruction of the enemy because the text was directed at the people. It didn't say "Help the soldiers bowl them over," which would have made the citizens feel more distant. So, overall, this was good propaganda because it got people in a frame of mind that was conducive to helping the war cause in the form of making weapons.
I suppose that this could be connected with competitiveness, but I think the clear visual element of dominating the enemy, who are hopeless, immobile bowling pins. The whoosh marks on the ball and the impact lines are weirdly powerful and compelling. However, very good point on the text in the poster, and how inspiring it is.
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