Rosie the Riveter was a fictional character (modeled by very real people, like Shirley Karp) used in propaganda by the US during World War II. Rosie was depicted as having her sleeves rolled up and strong arms to show that women were capable to help with factory work on the home front to aid the troops. As an extra precaution for really slow people, the posters had motivational slogans like "We Can Do It!", just in case it was unclear what the message was of the poster. Also, and importantly, Rosie was painted as being a relatively beautiful woman, proving that you don't have to be totally manly to work at a real job.
These posters were essential to aiding the American war effort, as much of the workforce was enlisted and without them the factories would have been forced to operate at less than maximum capacity, which would be very bad. Plus, Rosie was seen as a symbol of the upcoming feminism movement and how women could be productive in the workforce.
And to prove how America is far superior to Canada, Rosie the Riveter would own Canada's equivalent, Ronnie the Bren Gun Girl.
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